SPRINGFIELD, Mo. — After acquiring the Iowa-based chain Kum & Go, Maverik has decided to phase out the brand in 2025.
According to CSPDailyNews.com, in April 2023, Kum & Go owner Krause Group sold more than 400 stores to Maverik. As part of the estimated $2 billion transaction, Maverik agreed to keep Kum & Go’s 5,000 associates, but the future of the brand was still uncertain.
Since the purchase, all Kum & Go stores were rebranded to Maverik in Utah and the Intermountain West region.
As for the rest of the country, around late fall or early winter, CSP Daily News’ sources said a consensus emerged within Maverik’s leadership that the Kum & Go brand would be retired.
“Their [Maverik’s] big-picture plans are for further acquisitions and market expansion. It’s probably easier to focus on one brand for efficiencies and brand/consumer awareness across the country,” one source told CSP Daily News.
Established in 1963, Kum & Go was founded by Bill Krause and his father-in-law Tony Gentle, who ventured into the retail industry four years prior.